Retargeting customers at the right time and place is the most important key to driving mobile customer engagement. The concept of mobile retargeting isn’t a new idea, but very few brands do it successfully. In this article, we’ll share three effective and effective methods of retargeting customers to boost mobile engagement.
1. Retargeting customers with demographic factors
Here are a few categories of demographic data that you’ll need to use for retargeting purposes:
Next, to effectively engage these segments, find out how they spend their time online. Demographic information is essential if you work in mobile marketing or advertising. You can create super-specific and personalized in-app ads that speak directly to the interests of your target demographic.
Really strong mobile customer engagement comes from specific brand interactions. The more personalized and specific you can be with your outreach, the higher your mobile customer engagement will be.
2. Retargeting customers using mobile customer behavior and interaction history
First-time customers and brand loyalists should not be approached in the same way. Instead, divide your customer base into different sections based on past behavior like this:
One-time buyer: someone who bought something once and hasn’t come back.
Seasonal buyers: like the people you see every holiday and then don’t see again until next year.
Regular buyers: those who show up every 2 or 3 months.
Loyal customers are the backbone of your customer base.
All of these groups respond better to different engagement strategies, so you’ll have more success separating them. When you segment by consumer past interaction history, you can inspire more effective mobile engagement and increase customer retention. Retargeting drives higher customer engagement.
3. Retargeting customers based on changes in sentiment
Customer sentiment is the emotion behind customer interaction. When you track sentiment, you try to measure the tone, context, and feel of your customer’s actions. Whether a customer completes a purchase, leaves a review, or mentions your brand on social media, there is always an emotional state associated with their actions.
In short, tracking customer sentiment helps you understand 3 key metrics: Overall customer satisfaction, loyalty, and engagement intent. The more you know about your customer’s current emotional state, the more you can tailor your marketing campaigns to deliver engaging, helpful experiences and product roadmaps to meet needs. customers faster.
Customer sentiment analysis gives you insight into product strategy and mobile marketing.
Identify and use your loyal customers (instruct them to leave reviews, encourage them to share on social media, etc.)
Retain unhappy customers (close their negative feedback loop, follow them via direct message, offer them exclusive discounts if they stay,…)
Create more loyal customers by targeting neutral customers (give them special discounts, direct them to more engaging experiences, etc.)
Regardless of your business model, industry, or company size, the key to driving mobile customer engagement is to target the right people at the right time and in the right place.