Both Google ads and Facebook ads are powerful tools for your eCommerce business, but they each have their strengths and weaknesses. Google Ads is best suited for brands, products, or services that people are actively searching for. In contrast, Facebook is better for brands looking to build brand awareness.
Google Ads and Facebook Ads: The Basics
At its most basic level, Facebook is a social media platform and Google is an online search engine. Both are free to use and available to anyone with an internet connection.
Facebook is a social network where people connect with friends and family. Google provides search results for the web. You can use both tools to advertise your business.
However, Facebook and Google have made their platforms more business-friendly. Both now offer advertising services that allow you to market your products directly to potential customers. In terms of eCommerce, Facebook Ads and Google Ads are the two most prominent companies in the industry. They are also similar in many ways:
- Both come in a variety of ad formats, from text to video ads.
- Both can target audiences based on location, demographics, and interests.
- Both have a large audience.
- Both are easy to use
- Both provide detailed reports on your campaigns.
However, marketers and e-commerce businesses use the features of Facebook ads and google ads differently. Everyone achieves different marketing goals.
More than $58.11 billion will be spent on Facebook ads by 2022, second only to Google’s over $70.20 billion in ad revenue. Many businesses use Facebook ads for lead generation and Google ads for eCommerce conversions.
You must understand how each platform works and how it aligns with your business’ marketing goals to get the most out of your eCommerce promotion strategies.
How Google Ads Impact E-commerce
Google Ads is an online advertising platform that allows businesses to target customers based on their interests and demographics. Whether trying to sell products or services, Google Ads will help you reach the right audience.
Google Ads works by bringing users to your website through search engine results pages (SERPs). It can also show ads on several different platforms, including YouTube and Gmail.
You can create a campaign by selecting an ad group and adding keywords that describe your product or service. From there, Google will show your ad to people who might be interested in what you have to offer. The great thing about Google ads is that it allows you to track the performance of your campaigns so you can optimize them over time.
E-commerce businesses can use Google Ads to drive traffic to their website or app, increase user engagement, and generate leads within the sales team.
How Facebook Ads Impact E-commerce
Like Google Ads, Facebook allows you to create campaigns and target specific audiences based on demographics or interests. You can also set up conversion tracking for your ads to see how much sales each ad generates. The social platform offers several different ads, including videos, carousels, and collections. You can also create your custom audience from existing customers or people visiting your website. With Facebook Ads, you can customize your demographic targeting options based on age group, location, and interests.
Facebook has a huge audience, and getting your ads to the right people for brand awareness and e-commerce sales is easy.
Google Ads and Facebook Ads for E-Commerce Business
1- Payment structure
Google Ads is a pay-as-you-go model. You only pay when someone clicks on your ad, and Google charges a CPC (cost-per-click) based on your ad type.
Facebook Ads have different payment options depending on the ad type:
- Cost Per Click (CPC) – The cost of having someone click on your ad is CPC. You only pay when someone clicks on your ad. The more competitive your niche is, the higher this is.
- CPM (cost per thousand impressions) – This option allows you to pay for every 1,000 impressions your ads receive instead of each time someone clicks them. This is better for brands looking to build their reputation and brand awareness. This is also a good option if you have a limited budget, as you won’t pay until your ad is shown to 1,000 people.
- Cost Per Action (CPA) – You only pay when someone takes an action based on your ad (such as buying something). This can be used for lead generation or sales-focused campaigns.
2- Click-through rate
4- Average conversion rate
5- Easy to use
7- Customer Service
Which is better for eCommerce marketing: Facebook or Google ads?
- Your target audience
- Your budget
- Your unique business goal.