The goal of the Marketing campaign is to increase Zago’s brand awareness in the Vietnamese market. Accelerate the consumption of products in the store.
The furniture products from the Zago brand have a minimalist design, simple colors and a lot of focus on product quality. Zago targets customers in the high-end high-income segment.
Clover planned to build and implement a Marketing strategy that suits Zago’s style and achieves the above goals.
RESULTS: Right after the end of the campaign, Zago opened a second showroom in District 7 with a growing number of fans and loyal customers day by day. Revenue increased more than 60% than expected in the first 3 months of the year.