THANH VAN HOSPITAL – BRANDING

THANH VAN HOSPITAL – A PRESTIGIOUS COSMETIC HOSPITAL FOR 20 YEARS

Thanh Van Aesthetic Hospital was established in 1996, is one of the first private cosmetic hospitals licensed by the Ministry of Health to perform comprehensive plastic surgery services on the face, breast augmentation, suction surgery. belly fat, thigh liposuction, etc. other cosmetic procedures.

However, in 2017, Thanh Van Hospital decided to do marketing for its brand. They were far behind their opponents. People in the industry may know that Thanh Van Hospital is the first cosmetic hospital in Vietnam, but consumers don’t know it.

The current goal of Thanh Van Hospital is to reposition the brand and regain its place in the hearts of customers because they seem to have been forgotten.
The brand coverage strategy was planned and implemented by Clover with the key message “THANH VAN HOSPITAL – 20 YEARS PRESTIGE AMERICAN HOSPITAL”.
Clover strongly focuses on the more than 20 years of professional experience of the medical staff at Thanh Van Hospital to create trust with customers.

Besides, Clover focuses on changing the image, rebuilding the brand identity. Help Thanh Van Hospital reposition the brand and bring unexpected results.
In 2017, Thanh Van’s total revenue increased 120% compared to 2016, creating development momentum for 2018 even though it did not deploy Marketing anymore.