Suzuki Vietnam General Director Mr. Takahara said: “This year will be a very memorable year for us as it marks the 25th anniversary of the company’s establishment in Vietnam, but COVID-19 has made everyone into an unpredictable situation. We have thought very carefully about what to do at this time and have come to the decision to launch the all-new XL7 as a flagship model and a symbol of revival. While we are all facing tough times right now, it’s also why we want our customers to feel that the XL7 is the car that takes you out of your current predicament.”
With key message “The All New! XL7” ready for a new start, XL7 is the flagship model, symbolizing the revival. Suzuki wants to bring this message closer to customers. Clover has used many online channels to promote the image of “XL7 – All New”. Clover makes links with reputable Oto newspapers, Groups, and Fanpages: VnExpress, Otofun, otosaigon.com, AutoPro, Choxe, … with more than 34 articles of Pr. In addition, Clover also contacted TVC channels such as: VTV3, HTV7, etc., combined with Hot Youtubers with car expertise to introduce Suzuki XL7 cars to help customers have an overview of XL7. Clover focuses on impressing customers on the image of the improved Suzuki XL7 series with many amenities and versatility, suitable for traveling when going to work and going out.