OVALTINE – TET OF LOVE
Insight: Tet is an opportunity for everyone to gather together, but because of the Covid-19 epidemic, it is difficult for people to meet and exchange words of love at a close distance. Ovaltine will be a gift of health for everyone to send love to each other at this special time through the program of Loving Milk Station in Hanoi and Microsite Tet.
At the end of the campaign, Tet sales increased 6 times over the same period last year.
Thanks to the insight, Ovaltine’s campaign has created a space to experience Tet full of good meaning of a long-standing traditional custom.
The seamless experience and the continuous repetition of campaign information across platforms in a concise and interesting way has helped the brand increase the chances of experiencing and interacting with users. At the same time, contribute to attaching products to the entire campaign naturally, without force